What is Pure Neurology

"Neuromuscular electrical stimulation (NMES) awakens dormant pathways, reminding muscles of their potential even in the face of neurological challenges." - Inspired by research on NMES in spinal cord injury

Introduction:

So, what is Pure Neurology? If there were a question that we get asked the most, it would be what the heck it is that we actually do. So, I'm going to take a deep dive today and give a general overview.

Let’s get one thing straight. Pure Neurology isn’t a chain. It’s not a clinic. It’s not a collection of independent, unrelated, products and services.

It’s a response. To pain. To burnout. To being dismissed, misdiagnosed, or numbed. It was born when modern medicine told me, "You'll have to live with this." And my nervous system whispered back, "No, we won’t."

I dedicated my life from that moment to uncovering the root cause behind my nervous system's malfunction, and the results since have been nothing short of spectacular.

The Origin Story of a System Designed to Rewire Yours

“When you understand the nervous system, you stop asking, ‘What’s wrong with me?’ and start asking, ‘What happened to me - and how do I reclaim control?’” - Ian Rude, Director of Neuroscience at Pure Neurology

What is Pure Neurology?

The Truth?... I didn’t build Pure Neurology as a business venture because it was what I always wanted to do. I built it as a lifeline - for myself first, and eventually, for the people who came after me.

I’m Ian Rude, Certified Kinesiology Coach, iNMS Subject Matter Expert, and Reiki Master, with a passion for unlocking the human body's full potential. Over the years, I’ve dedicated myself to studying functional neuromuscular stimulation, blending the precision of science with the intuition of energy work.

During my time as Director of Research at NeuX Technologies, I helped shape the curriculum that now defines how Interactive Neuromuscular Stimulation is used in fitness, recovery, and longevity practices. That time was pivotal for me; it allowed me to dig deep into the mechanics of the nervous system and develop protocols that bridge cutting-edge tech with real-world human performance.

But my work doesn’t stop at the physical. As a Reiki Master, I incorporate energy medicine into my sessions, combining muscle testing, breathwork, acupressure, stimulation, and subtle energetic alignment to create results that last. I believe in the body’s innate capacity to heal, and I’m here to help people access it.

Whether I’m working with athletes, chronic pain survivors, or fellow biohackers, my mission is simple: to help you move better, feel better, and reclaim your spark from the inside out.

I was diagnosed with CRPS in 2015. For those who don’t know, that’s Complex Regional Pain Syndrome. It’s been called “the suicide disease.” Because it hurts, not just physically, but existentially.

It affects every aspect of life. Every moment feels like your body has betrayed you, and the providers don't have a clue. That disease stripped me of the life that I knew. And yet… it also gave me so much.

Because when you’ve been to the bottom, and crawled back up using your bare hands and electrical current, you tend to see things differently.

Pure Neurology is a company, but it's more than that. It's a communitIy. It's a family. It’s also a system. A somatic framework. A method for returning to your innate intelligence, by working with the master controller: your nervous system. We don’t do traditional physical therapy. We don’t do counseling. We’re not a gym by any traditional sense, but we do exercise with people. We’re not a wellness spa.

We are where people go when nothing else has worked, and their intuition tells them they need a different kind of conversation.

One that involves:

• The brain

• The spine

• The fascia

• The muscles

• The nervous system

• The meridians

• The body's trauma memory

• The emotions they’ve never spoken out loud

• All in one session.

The Modalities? Sure, Here’s What We Use:

Neuro Kinetics: Our signature approach, think of it as a conversation with your body, mapping neuromuscular pathways and rewriting patterns of dysfunction.

iNMS (Interactive Neuromuscular Stimulation): Using advanced electrical stimulation to wake up dormant muscles and reconnect the nervous system to the body.

Muscle Testing & Meridian Mapping: A blend of Touch for Health Kinesiology and Traditional Chinese Medicine principles to track where energy isn’t flowing.

VitalSCAN: Our electrodermal stress mapping tool that shows you where your body is screaming for help—even if your labs say you're “fine.”

Pure Balance Reiki: A layered system combining energy work, acupressure, breathwork, sound, and trauma release to re-pattern your autonomic function.

Breath, Fascia, and Somatic Awareness: Because the body keeps score, and we teach you how to read the playbook.

But More Than That…

Pure Neurology is a sacred space. A place to remember who you are underneath the injury, the coping, the adaptations, the shutdowns, the rage, the fatigue. It’s for the athlete who lost their edge. The mom who can’t sleep or focus. The CEO who wakes up anxious and doesn’t know why. The survivor who can’t feel safe in their own skin. The biohacker who wants to know what’s next.

We don’t fix people. We help them remember how to reprogram their own nervous system.

Who Can Benefit from Our Services?

Our integrative services, including NeuX Interactive Neuromuscular Stimulation (iNMS), Acupressure Reiki, and Touch for Health Kinesiology, are designed to support a wide range of individuals seeking pain relief, rehabilitation, performance enhancement, and holistic wellness. Below is an overview of who can benefit from these offerings:

Individuals with Chronic Pain or Musculoskeletal Conditions

iNMS: Effective for chronic pain and musculoskeletal injuries caused by repetitive motion, overuse, sports injuries, aging, or poor posture. It targets pain at its source, offering relief for conditions like Complex Regional Pain Syndrome (CRPS) and other issues affecting over half of Americans.

Acupressure Reiki: Promotes pain relief by stimulating energy flow and balancing the body’s meridians, complementing iNMS for conditions like arthritis, fibromyalgia, or tension-related discomfort.

Touch for Health Kinesiology: Enhances muscle function and reduces pain through muscle testing and balancing techniques, addressing structural misalignments contributing to chronic pain.

Patients in Rehabilitation

iNMS: Supports post-surgical recovery (e.g., ACL reconstruction, knee or shoulder surgery) by preventing muscle atrophy, restoring range of motion, and accelerating healing. It’s also beneficial for neurological conditions like stroke, multiple sclerosis, or spinal cord injury, aiding neuromuscular re-education and functional movement.

Acupressure Reiki: Facilitates recovery by reducing stress, improving circulation, and supporting the body’s natural healing processes, ideal for post-surgical or neurological rehabilitation.

Touch for Health Kinesiology: Assists in restoring muscle strength and coordination, enhancing rehabilitation outcomes by optimizing neuromuscular communication.

Athletes and Performance Enthusiasts

iNMS: Used by elite athletes, including Olympians and NFL players, to optimize muscle recruitment, improve strength, flexibility, and range of motion, and speed up post-exercise recovery. It enhances performance and breaks training plateaus.

Acupressure Reiki: Boosts energy levels, reduces muscle soreness, and promotes mental focus, supporting athletes in maintaining peak performance.

Touch for Health Kinesiology: Improves athletic performance by correcting muscle imbalances, enhancing coordination, and preventing injuries through targeted muscle balancing.

Individuals Seeking Wellness and Stress Reduction

iNMS: Induces a parasympathetic state, reducing stress, improving sleep quality, and enhancing cognitive function through alpha brainwave stimulation.

Acupressure Reiki: Fosters deep relaxation, emotional balance, and stress relief by harmonizing the body’s energy systems, making it ideal for those managing anxiety or seeking mental clarity.

Touch for Health Kinesiology: Supports overall wellness by aligning physical, emotional, and energetic systems, helping individuals achieve balance and vitality.

Individuals with Muscle Atrophy or Weakness

iNMS: Prevents and reverses muscle atrophy in cases of prolonged immobilization (e.g., post-casting or surgery) or conditions like stroke-related hemiparesis, strengthening muscles and maintaining joint mobility.

Acupressure Reiki: Enhances muscle recovery by improving energy flow and circulation, supporting the body’s ability to rebuild strength.

Touch for Health Kinesiology: Restores muscle function through targeted techniques, addressing weaknesses and improving overall muscle health.

Holistic Health Seekers

Our combined services cater to those pursuing a holistic approach to health. iNMS provides advanced neuromuscular support, Acupressure Reiki nurtures energetic and emotional well-being, and Touch for Health Kinesiology optimizes physical balance, creating a comprehensive wellness experience for individuals of all ages and fitness levels.

Key Benefits

Safe and Accessible: iNMS is FDA-cleared and safe for most healthy individuals (consult a healthcare provider for contraindications like metal implants or blood clotting disorders). Acupressure Reiki and Touch for Health Kinesiology are non-invasive and suitable for diverse populations.

Comprehensive Care: Together, these services address physical, energetic, and emotional needs, delivering faster, longer-lasting results compared to standalone treatments.

Personalized Approach: Each modality is tailored to individual needs, whether for pain management, recovery, performance, or wellness.

Considerations

Consult a healthcare professional before starting any service, especially if you have specific medical conditions. Our team ensures safe and effective application of all modalities to maximize benefits.

Whether you’re managing chronic pain, recovering from injury, enhancing athletic performance, or seeking balance and relaxation, our integrative services offer a pathway to improved health and vitality.

And That’s Where This Blog Comes In...

Neural Gnosis isn’t about hype. It’s about knowing—deeply, viscerally—how the nervous system operates.

We’ll share:

• Case studies and client wins

• Functional insights from the field

• Somatic strategies that actually shift your state

• Breath, recovery, and fascia hacks

• Deep dives on trauma, bioelectricity, and performance

This isn’t self-help. It’s self-reclamation.

And if something inside you sparked reading this, you’re probably already on the path.

Welcome to the lab. Welcome to the dojo. Welcome to the rewire.

Welcome to Pure Neurology.

- Ian Rude, Director of Neuroscience